Hi, I am Macrine
Software Engineer, AI & Automation
I build full-stack software and AI-powered automation systems. Before this, I ran growth operations and technical infrastructure. Therefore, I write code with a working knowledge of what breaks when systems meet actual people and actual deadlines.
Who I am
I trained in software engineering at Moringa School. Before software, I ran growth operations, technical infrastructure, and communications at a US-based company. I know how systems fail in production because I've been the person cleaning it up.
Primary
Full-stack development from database schema to deployed frontend.
Primary
Workflow automation, webhook pipelines, and applied AI builds. Production systems.
Background
Before software: end-to-end campaign strategy, CRM architecture, journalism, and brand communication. This is where the operator instinct comes from, not the current focus.
Where I've worked
I've worked across industries and geographies, mostly in growth, marketing, and communications, and now in tech.
Tech
2 roles
Technical Operations Lead Consultant
Ascend Growth Partners
September 2025, Present
Own the CRM architecture and outbound systems end to end. Built the Close CRM from zero (pipelines, workflows, smart views) and the n8n webhook pipeline connecting Leadbird replies into it in real time.
AI & Automations, Technical Support
xFusion.io
May 2024, Present
Build and maintain workflow automations and provide technical support across the org.
Growth, Marketing & Communications
5 roles
Digital Marketing Manager
MGE Group
June 2022, April 2024
Ran digital marketing strategy and execution.
Marketing & Communications Consultant
United Women's Council
January 2022, March 2024
Scripted, shot, edited, and distributed a campaign video for this civic education and gender equity organization. Full breakdown in the Creative section below.
Marketing Associate
ICT Life Limited
January 2021, June 2022
Marketing execution and support.
Editorial Intern
Radio Africa Group
January 2020, December 2020
Editorial work in a newsroom environment. Where the writing discipline behind every case study and post on this site actually started.
Digital Marketing Trainee / Consultant
Ardy Marketing Agency
April 2018, December 2019
First real marketing role. Where the digital marketing foundation got laid.
Selected work
Click any card to read the full breakdown.
See it running
Deployed, working software you can click through right now.
Software Engineering
Internal analytics dashboard built with FastAPI, React, and PostgreSQL. Pulls and aggregates Close CRM activity data so sales leadership can see rep performance without pulling manual reports. This is the same build as the case study below, deployed and clickable right now.
Live app, no video needed.
Click "View Live" to try it yourself.
Kind words
Recognition from colleagues and leadership at Ascend Growth Partners. Click any card to see the original screenshot.
Macrine, you have developed a handful of processes already going into your second week. Good job!
All-company Slack announcement
Thanks for building the great system in Instantly and coordinating the Leadbird efforts.
Team kudos — 4 engaged leads milestone
I've seen you step into your leadership in a way I haven't seen before. You've always been a great learner and grower — but I'm seeing you bring it to another level now. I'm so proud of you.
Direct Chat message
The way you have leaned in, applied yourself, and really grown from these opportunities is admirable. You are leading by example. Go girl!
Direct message
You're definitely a great leader — super proud to work under you.
Creative & Operational Work
Sales Playbook
End-to-end playbook converting positive cold email replies into booked interviews within four calendar days. Covers the full LDR-SDR-RevOps motion, every script, objection branch, and Close CRM stage transition.
View document →Onboarding Framework
Structured onboarding plan built for the Growth Coordinator role. Phases cover tool fluency, outreach ownership, booking consistency, and playbook authorship with defined success criteria at each milestone.
View document →Strategy Memo
Applied Theory of Constraints to identify top-of-funnel lead volume as the binding constraint in the revenue engine. Defines execution priorities, ICP alignment, and metric thresholds across the full funnel.
View document →Analysis / Technology
Examines how AI systems encode bias in the Kenyan context and what accountability looks like when technology outpaces regulation.
Read on Medium →Policy / Education
Traces the downstream effects of Kenya's debt burden on the education sector, funding gaps, teacher shortages, and access inequities.
Read on Medium →Health Policy
A ground-level assessment of Kenya's healthcare system, infrastructure gaps, policy failures, and what sustainable reform would require.
Read on Medium →Climate / Agriculture
Explores sustainable agricultural practices as a climate response with a focus on smallholder farmers and systemic change in the African context.
Read on Medium →LinkedIn / Employer Branding
Series of LinkedIn posts documenting the systems, people, and processes behind building a remote-first staffing firm.
View on LinkedIn →Pitch Deck / Investor Materials
Designed the investor pitch deck for MGEC Capital, a boutique fund management firm targeting PE and real estate fund managers across the UK, Europe, and Asia.
View deck →Campaign Strategy / Marketing
Full campaign strategy for the Akiba Bank mobile app targeting the farming community. Includes social media calendar, influencer framework, UGC strategy, and a 3-month content plan.
View strategy →Advocacy / Employer Branding
Designed and wrote the creative for the #CodeHerWay campaign spotlighting women developers at Native Coders.
View visual →Ops Tool / Team Management
Built and ran a weekly energy management scorecard for the operations team at xFusion across physical, emotional, mental, and environmental dimensions.
View scorecard →Social media graphics, brand visuals, and digital design work. Click any image to view at full size.
Cold outbound campaigns managed via Leadbird for Ascend Growth Partners, targeting SaaS founders and operators across the United States.
Video Production / Advocacy
Scripted, shot, edited, posted, and monitored performance for a campaign video for the United Women's Council — a civic education and gender equity organization founded in 2022.
Watch video →Hosted on Google Drive
Click the link to watch
Applied AI Engineering
Building, deploying, and evaluating AI systems in production environments.
Workflow Automation
Multi-step n8n workflows connecting Leadbird, Close CRM, and webhook triggers. Real-time reply routing with conditional logic and error handling.
AI-Assisted Ops Builds
Used AI tools to accelerate SOP drafting, cadence design, campaign analysis, and systems documentation.
Intelligent Lead Pipelines
Automated lead classification and routing logic. Webhook payloads trigger conditional CRM updates, reducing manual triage to near zero.
Prompt Engineering
Structured prompts for content generation, copy iteration, and internal documentation applied across marketing, support, and operations workflows.
Claude API Integration
Built a Claude-powered Cold Call Hook Generator for the BDR team at Ascend, generating personalized hooks from lead data at scale.
Speaking & moderating
Eight years across communications, operations, and now software, plus a year running technical operations and CRM architecture end to end. I bring a systems thinker's lens to conversations about career change, AI adoption, and what actually makes technical teams work. Available for talks, panels, and moderation.
Talk / Panel
What it actually takes to move from a communications and operations background into software engineering. No polished-arrival story, the real mechanics of the switch.
Talk / Panel
Why credibility in tech is built through documented, public work, not just skill. Practical framing for women navigating the same path.
Talk / Panel
How operator experience, the kind you get running real campaigns and CRMs, changes how you design and debug software.
Moderator
Comfortable holding a room, keeping panelists on time and on topic, and asking the question the audience actually wants answered.
Let's talk